Customers frequently interchange “commercial” and “corporate” when looking for a photographer to photograph their businesses. However, these two disciplines include incredibly distinct kinds of projects, aesthetics, abilities, and specialized equipment optimized for their respective purposes.
By clarifying distinctions, it is possible to correctly match targeted photographic objectives with industry professionals with tailored skill sets. First, let’s compare and contrast some basic photographic categories that are frequently misinterpreted.
Introducing Commercial Photography
In the frantic globe of commercial photography, the focus moves from people to advertising goods or services. The job of a professional Denver commercial videographer and photographer is to make visually compelling stories for retail items, food presentations, industrial equipment, real estate, and packaged goods.
Commercial photographers and videographers have vast collections of high-tech gear, such as lighting modifiers, tripods, special lenses, and advanced lighting setups. From the complex mechanism of industrial machinery to the delicate textures of delicious delights, these tools are hand-picked to ensure they perform best with a wide range of themes.
Highlights of commercial projects encompass:
- Product catalogues
- Retail Merchandising
- Restaurant menus
- Industrial documentation
- Real estate listings
Defining Corporate Photography
A corporate videographer is one of the most critical people in visual storytelling. They can bring your brand’s story to life. The job of a corporate videographer is a whole new way to tell a story. However, corporate photography is different. It focuses on businesspeople, workplaces, company leadership, and workplace culture. Corporate photography is excellent for showing the human side of your business, like the people behind the brand, the spirit of teamwork, and the lively workplace culture. Executive portraits, headshots, conference coverage, and staff pictures are all joint projects that give people a personal look into the heart of your business. Instead of just focusing on high-end looks, the main focus is on the people who live there.
In short, corporate projects include:
- Executive headshots
- Staff pictures
- Leadership profiles
- Workplace candid culture photos
- Professional biographies
- Event/Conference documentation
Versatile Commercial Videography Services at Candid Studios
At Candid Studios, our dedication to greatness in commercial videography shows in our wide range of services, each designed to meet your business’s specific needs. Check out the different services we provide, all of which are meant to make your brand stand out and keep people interested:
- Our corporate movies will put your viewers right in the middle of the action at your business. Our commercial videographers know how to show off your company’s core ideals, important milestones, and culture.
- Our interesting product presentations will change the way you showcase your products. Our displays ensure that your products stand out, whether you’re introducing a new product or trying to help people understand it better.
- Our promotional videos are made to have a lasting impact. They can show your brand’s uniqueness or promote specific goods or services.
- Ensure that the most critical parts of your business conferences and events are accurately recorded. Our event coverage services go above and beyond to give your audience a visual experience that sticks with them.
Encapsulate Your Brand’s Vision with Candid Studios Photography
With such divergent aims and gear needs, commercial and corporate photography demand unique skills and equipment. Rather than retaining generalists, Candid Studios staffs specialized artists meeting specific creative challenges.
Our Denver commercial videographer knows that the key to success in business is showing these things off in a way that grabs people’s attention. We know that each object has its own story, whether a physical item or a fully immersive real estate experience. This knowledge helps us be creative as we ensure that each shot speaks to our audience and shows why you’re offering what you’re offering.
We believe in the power of combining the personal touch of corporate photography with the fast-paced storytelling effect of a commercial videographer. As a team, we want to help you show off all the different sides of your brand by telling a story that goes beyond images and gets to the heart of your business.
To learn more about our photography services, contact Candid Studios today!