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How To Choose A Wedding Photography Package in 6 Easy Steps

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When planning your wedding, capturing every precious moment is paramount. The photographs taken on this special day will be cherished for a lifetime, and choosing a wedding photography package is one of the most crucial decisions in your wedding planning process.

At Candid Studios Photography & Videography, we understand the importance of transparency and clarity in wedding photography pricing. This guide is designed to help you navigate the various factors that influence the cost of a wedding photography package and what you can expect when investing in these invaluable memories.

bride and groom touching heads at the alter from a wedding photography package they selected with Candid Studios
How To Choose A Wedding Photography Package in 6 Easy Steps 2

Understanding Wedding Photography Package Pricing

Pricing on a wedding photography package can be as unique as your special day itself. Several factors contribute to the cost, including the photographer’s experience, the duration of coverage, the number of photographers, location, and additional services like engagement shoots or special edits.

  1. Experience and Expertise: The level of knowledge a photographer brings to your wedding is reflected in their pricing. Award-winning photographers from internationally recognized studios like Candid Studios have honed their craft over many years, ensuring that each shot is composed with precision and artistry.

    The experience level is more than just their skills with a camera. Their expertise also transfers into the overall experience you receive as a client throughout the process. We have honed our method over several years and are constantly improving our craft to deliver the pinnacle photography experience from start to finish.

    For example, an inexperienced photographer may need to be more proficient in editing. They may not be capable of removing noise from an image or reducing red eye. A novice photographer may only be able to back up some of your pictures; they might need to gain experience with an off-camera flash or light modifier. You will want to consider these things when selecting a wedding photography package. Our team consists of professionals who have been recognized internationally for their skills in capturing love stories, and we will be sure to capture your love story using the same proven techniques.
  2.  Duration of Coverage: The time you require a photographer to be present at your wedding affects the price. Whether it’s a few hours or a full-day affair, we offer flexible packages tailored to your needs. An experienced wedding photographer will know to save you money by providing tips to reduce the length of time you require coverage. Working with a professional wedding photographer will be able to quickly work through images to reduce the overall time they need to be there.
  3.  Number of Photographers: Some weddings may require multiple photographers to capture different angles and moments simultaneously. Additional photographers can provide comprehensive coverage but will impact the overall cost.

    All weddings are different, but we typically recommend having just one photographer. We are professionals who have been shooting weddings for years. Often, when a photographer includes a secondary shooter, they will hire anyone with a camera who can show up to fill the role for the day.

    Having a secondary photographer there on the day will often cause more trouble than good. We have used secondary photographers in the past, and they will almost always cause guests to look at different cameras for pictures or be in the frame of a photo. Imagine walking down the aisle, and your primary photographer is waiting up near the altar to capture a bride walking down the aisle. When the bride starts walking down the aisle, a secondary photographer shows up behind the bride, trying to get a photo of the groom’s reaction.

    Both sets of photos are now photobombed by having photographers in the background of each camera’s images. Instead of risking this, turning around at the alter is much easier to capture a photo of the groom’s reaction or run around to the other side of the aisle. A skilled wedding photographer will almost always be able to capture all of the moments you need without needing another photographer present.
  4.  Location: Travel expenses may be incurred for destination weddings or venues far from a photographer’s base. Our studios are strategically placed throughout Colorado and South Florida to serve a wide area with minimal travel costs.

    Having an experienced team in multiple states can also reduce travel fees for destination weddings. For example, a wedding out of the country may cost less to fly from Denver, Colorado, than from Miami, Florida.
  5.  Additional Services: Engagement shoots, aerial drone footage, particular editing styles, album creation, and videography are other services that can enhance your wedding package and affect pricing.

    As a large photography company, we can offer a customer experience comparable to other photographers. We have access to cutting-edge photography planning and editing tools. We include two entirely separate music catalogs of copyright-free music for your final video

    Every client receives a client portal to store their information in one convenient location. We offer lifetime storage and AI editing to ensure we can quickly return your photos. We can provide premium service at a competitive rate in multiple locations.

Determine Your Wedding Photography Package Needs

A wedding photography package is an integral part of the wedding planning process. You will want to ensure you have the perfect package to capture all those special moments on your big day. When selecting a package, there are several things to consider: budget, style, and coverage.

When it comes to a wedding photography package, it’s essential to determine your needs to ensure you get the best possible shots. First, consider the style of photography you prefer. Do you want traditional posed shots or candid, documentary-style images? Next, consider how much time you want the photographer to spend with you on your wedding day.

Will you need coverage from getting ready to the last dance or just a few hours for the ceremony and portraits? Consider whether you want a second photographer to capture different angles and perspectives. Establishing a budget and finding a photographer who fits your price range is also essential. Lastly, review their portfolio and read reviews from previous clients to ensure that you are happy with their work and professionalism.

When selecting a wedding photography package, it is essential to consider whether you need videography services. We offer both within the house with the best photographers and videographers in the region. Combining photography and videography services into one wedding photography package allows us to achieve many benefits.

1. How does offering both photography and videography services allow the photographer to ensure that the sacrifices made are worthwhile?

By offering photography and videography services, photographers can control the entire experience and ensure that any sacrifices, such as not working with particular videographers, are worthwhile. This allows photographers to provide a seamless and cohesive experience for the couples, ensuring they receive high-quality services and capturing all the critical moments of their wedding day.

2. Why do photographers offer both services and how does it help control the overall experience for the couples?

Photographers may offer both photography and videography services to control couples’ overall experience. Some videographers may be difficult to work with, negatively impacting couples and their experience. By offering both services, photographers can have more control over the experience, ensuring that any sacrifices made are worthwhile and that the clients have a positive and seamless experience.

3. What is the convenience factor associated with having the same team for photography and videography?

Having the same team for photography and videography provides convenience for clients as they only need to communicate and coordinate with one team. This eliminates the need to manage multiple vendors and ensures a smoother, more cohesive experience throughout the wedding day.

4. What are the advantages of offering a package deal compared to buying the services separately?

The potential advantages of offering a package deal include cost savings for clients, as they can get both photography and videography services at a better deal. Additionally, it provides convenience as clients only have to coordinate with one team for both services instead of multiple vendors.

5. Why is offering a wedding video and photo package beneficial for clients and photographers?

Offering a wedding video and photo package benefits both clients and photographers. It allows the photographer to create more value for their clients and generate more income. Clients can benefit from a package deal that offers both services at a discounted rate compared to purchasing them separately.

Consider Your Budget and Pricing Options

Regarding budget, a wide range of wedding photography packages are available, from essential to deluxe. Basic packages may include a few hours of coverage with one photographer, and no digital files or prints are included in the cost. Deluxe packages can often offer more hours of coverage with multiple photographers and include digital images and photographs in the price. Be sure to check each photographer’s available options.

Review Photographer Portfolios and Styles

Next, you’ll need to consider the style of photos you’re looking for. While many photographers use a consistent editing style, we do things a little differently at Candid Studios.

All of our editing styles are completely built around our clients’ preferences. Over the years, we have developed multiple curated editing styles that allow us to deliver quality results that align with each unique couple’s vision. We work closely with our clients throughout the booking process to ensure the final result aligns with their vision.

In addition, we utilize cutting-edge AI editing programs that allow us to maintain consistency while working on images. This ensures that every image is edited accurately with the same style throughout the portfolio. We also take advantage of other programs and applications that allow us to soften skin and correct any noise in an image automatically.

Evaluate Additional Services and Extras

Once you have decided on a package that meets your needs, discuss any extras you may want, such as extra hours of coverage or additional photographers; this will help ensure that all angles are covered during the wedding day. A good photographer can accommodate special requests and customize a package that fits your budget and vision for your wedding day.

Finally, coverage is essential – do you need one photographer for a few hours or multiple photographers all day? Do you want to have bridal preparation photos? Will your images be taken at various locations or just one? Answering these questions will help you determine the best package for your needs.

No matter what package you select, communicate your wishes effectively to the photographer so they can capture all of the special moments in your wedding. Also, consider the budget and choose a package that fits within it.

A wedding photography package may vary greatly, from basic coverage to comprehensive all-day services. When looking for a package, please pay close attention to the price and what it includes. The most common features across wedding photography packages include pre-wedding engagement photos, full reception coverage, digital negatives or prints, an online gallery for viewing images, and a wedding album or photobook.

Understand the Contract and Policies

Understanding the contract and policies when choosing a wedding photography package is a step that must be balanced. At Candid Studios, we prioritize making this process as straightforward and transparent as possible for our clients. The contract is a mutual agreement outlining the scope of services, deliverables, payment schedules, cancellation and refund policies, and any other pertinent details specific to your wedding photography package.

Before signing on the dotted line, we encourage you to review the contract and wedding photography package thoroughly. Look for details on how many hours of coverage are included, what happens in case of overtime, how many images you can expect to receive, and within what timeframe. Also, check for clauses related to rights and usage of the pictures—will you have the freedom to print and share your photos as you please, or are there restrictions?

Additionally, it’s essential to understand the policies regarding rescheduling or cancellations. Life can be unpredictable, and knowing your options can provide peace of mind. At Candid Studios, we strive to be flexible and accommodating within reason while maintaining our commitment to all our clients.

Our team is always available to clarify any points in the contract or policies that may seem unclear. We want you to feel confident and comfortable with your decision when selecting a wedding photography package with us. After all, trust is the foundation of a tremendous client-photographer relationship, and it starts with a clear understanding of the expectations outlined in the contract.

Make a Final Decision and Book Your Wedding Photography Package

When it comes to a wedding photography package, you should always ensure you get your money’s worth. Be bold and ask questions about the equipment quality, inquire about additional services or products, and compare packages from various photographers before deciding. This due diligence can help you get precisely what you want from your wedding photography package.

An experienced wedding photographer will utilize industry-leading photography equipment. These cameras often have higher megapixel counts to ensure prints are printed with crystal-clear quality. The cameras will also have better low-light performance, and the photographer will often be proficient with off-camera flashes and lighting modifiers.

What Sets Candid Studios Apart?

At Candid Studios, we pride ourselves on our ability to offer exceptional quality that goes beyond just taking pictures or filming videos. Here’s what makes us stand out:

  • Personalized Experience: We believe every couple is unique, and so should their wedding photos and videos. Our team works closely with you to understand and bring your vision to life.
  •  Award-Winning Talent: Our team consists of professionals recognized internationally for their skills in capturing love stories.
  •  State-of-the-Art Equipment: We use only the best equipment to ensure high-quality images and videos that last.
  •  Comprehensive Packages: From intimate elopements to grand celebrations, we offer wedding photography packages to meet diverse needs and budgets.
  •  Post-Production Excellence: Our commitment extends beyond the big day – we excel in editing and crafting albums that tell your story beautifully.

Understanding wedding photography pricing is crucial when planning your big day. At Candid Studios, we strive for transparency in our pricing while delivering unparalleled quality and service. We invite you to reach out for a personalized quote tailored to your unique celebration – because every detail matters when capturing your love story.

Do you have any questions, concerns, or feedback? Please let us know in the comments. We are always happy to help!


  1. What tips can photographers follow to price their wedding photography services effectively?

    To effectively price your wedding photography services, follow these tips: 

    1. Research the market: Research what other photographers in your area charge for their wedding photography services. Look at a range of prices from low to high. This will help you understand the market and give you an idea of where you stand based on your experience and the perceived value you offer. 

    2. Calculate your overhead costs: Determine all the expenses in running your wedding photography business. This includes camera gear, website costs, insurance, marketing expenses, and any other overhead costs you may have. If wedding photography is a side hustle for you and you already have another source of health insurance, for example, try to keep your overhead costs as low as possible. 

    3. Consider your cost of goods: Consider any additional costs related to providing specific products or prints with your wedding photography packages. If you offer albums or prints, calculate the expenses of producing these items and ensure they are covered. 

    4. Set your desired profit margin: Decide how much profit you want to make beyond covering your overhead costs and the cost of goods. This is an essential aspect of determining your pricing structure. Consider factors such as your skill level, experience, and the value you offer as a photographer. 

    5. Estimate the number of weddings you can book: Assess how many weddings you realistically believe you can book within a given period. By dividing the total amount of money needed to cover your overhead costs, cost of goods, and desired profit by the number of weddings you can reasonably handle, you can establish a starting price point that aligns with your research and goals. 

    6. Review and adjust if necessary: If your initial calculations indicate an unrealistic pricing range, take a step back and reassess. Determine if your numbers are unattainable or if fear clouds your judgment. If adjustments are necessary, consider supplementing your wedding photography with other photoshoots to increase your income. 

    Alternatively, you can cut overhead costs, find ways to add value to your packages or increase the number of weddings you aim to book. Focusing on quantity may be necessary in the early stages until you can offer higher-quality work. By following these steps and staying mindful of the market, costs, and profit goals, you can effectively price your wedding photography services and set yourself up for success.
  2.  How can the number of weddings a photographer can book affect their pricing?

    The number of weddings a photographer can book significantly influences their pricing strategy. Photographers need to perform some basic calculations to determine the ideal price point. This involves dividing the total expenses, including overhead, cost of goods, and desired profit, by the number of weddings they anticipate booking. This calculation helps photographers establish a workable pricing range that aligns with industry standards and client expectations.

    Once the price point is determined, photographers can decide how to structure their packages. One approach is to set the calculated price as the middle package, aiming for an average of this price across all the weddings. Alternatively, photographers may offer this price as their smallest package to ensure they exceed their financial goals. Ultimately, the decision on package pricing should be based on extensive market research and an understanding of client preferences.

    As photographers gain more experience and interact with clients, they may discover the need to fine-tune their packages. Observing client demands and preferences, photographers can better understand what aspects of their services are truly valued and adjust their offerings accordingly. This iterative process allows photographers to continuously refine their packages and align them with their target market’s specific needs and desires.

    Understanding the number of weddings photographers can book is crucial in determining their pricing strategy. By conducting careful calculations and adapting to client feedback, photographers can establish competitive pricing and offer packages that deliver value and meet their clients’ needs.
  3.  How do photographers typically offer digital files as part of their packages?

    Photographers commonly incorporate digital files into their packages. By including digital files, clients can conveniently access and use the images without returning them to the photographer for prints or other products. However, it is essential to note that these digital files usually come with a price. This fee accounts for the value and convenience offered by the digital files.
  4.  How much do wedding package photography prices typically range?

    Wedding package photography prices vary significantly, typically within $1,000 to $10,000. Based on experience in the industry, mid to high-range wedding photographers often focus on booking larger wedding packages. These packages entail their expertise and experience and provide immense value to clients.

    When structuring wedding packages, a commonly followed model involves offering three different packages to cater to the varied needs of clients. The smallest package is designed to provide an accessible and affordable option for clients. However, The middle package aims to offer enhanced value and is often the package photographers hope to book most frequently. Lastly, the top package includes even more exceptional features and services, but it may come at a higher price point and might be beyond the budget of many clients. Nevertheless, it is essential to have such high-end offerings to serve clients with premium requirements and make sure to take advantage of potential revenue.
  5.  How is the price of photography determined?

    The pricing of photography is determined by various factors that go beyond simply the number of hours or days spent on a shoot. While hourly rates, day rates, or packages may be discussed, they do not encompass the entire cost. Clients are paying for the actual shoot and the production and post-production processes. Additionally, the price is influenced by the deliverables expected by the client and the overall experience, equipment, and expertise the photographer possesses. These elements collectively shape the value and pricing structure of photography services.
  6.  What are affordable wedding photography package prices?

    Affordable wedding photography prices can vary depending on your location and the market you’re in. Generally, it’s likely to find a professional wedding photographer charging below $1000 if they are just starting and looking to establish their business and portfolio. As photographers, our work is a creative luxury, and we must value our craft. While it is possible to offer affordable packages, photographers must ensure that they can also sustain their business with these rates. Otherwise, their ability to continue offering wedding photography services may become limited. Smaller wedding photography packages may not always be viable for photographers with a limited number of weekends during the wedding season.
  7.  What is the average cost for a wedding photography package?

    The average cost for a wedding photography package can vary significantly depending on various factors. While different sources provide different figures, it is essential to consider the wide range of averages and not solely rely on a single number when setting your wedding photography pricing

    According to WeddingWire, which has conducted extensive research in this area, the average couple spends around $2000 on a wedding photographer. However, it is essential to note that their data reflects a bell curve, with prices ranging from less than $300 to over $4500. Furthermore, it is expected to see photographers who charge upwards of $5000 for their services. 

    Another reliable source, the Wedding Forward blog, provides a chart that offers a more comprehensive insight into industry pricing. They categorize photographers as students for prices below $1500, semi-professionals below $2500, and professionals within the $2500 to $10000 range. Brides.com also suggests a wide range of prices, from $1000 to $10000. 

    This wide range of averages emphasizes the importance of considering multiple factors when determining wedding photography costs. Simply throwing a dart at a number is not a recommended approach. Factors such as the client’s budget for photography and their overall wedding budget play a significant role in determining how much they are willing to spend on the photographer. Some couples may value photography highly and allocate a more considerable portion, up to 95% of their budget, while others may give a smaller percentage, around 5%. 

    In conclusion, the average cost for a wedding photographer can vary greatly depending on the sources and factors considered. Photographers and clients must have open discussions about pricing, considering the client’s preferences, budget, and the photographer’s expertise and services offered.
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